DÒDÒ
From prank to a cultural icon
Cultural Branding
Marmalade Ventures Group
Oct 1, 2024
From ideation to £500k valuation in less than a year
Overview
An April Fool's prank revealed real demand for culturally resonant premium spirits. What began as a joke became a brand, launching with zero marketing spend and achieving high repeat purchase rate.
Year: 2024/2025
Inflection point: From idea to start-up to scale-up
Results:
250 bottles sold out on launch with zero marketing spend
Batch #2: 2,500 bottles, scaling from B2C to B2B with premium listings from London to Lagos
From ideation to £500k valuation in less than a year
Explore more.
