See where you actually are.
You're here because your company is at a turning point. Whether you're laying the foundations, scaling what's working, expanding into new markets, or preparing for exit, you and your team need clarity on what comes next. Find out how Orange can help.
Four short steps, about four minutes. No brief, no prep, no need to come ready.
Four reflections back.
We've spent over two decades doing this with founders across sectors and continents, and the same patterns repeat.
Your brief
If your main concern is this, your key focus needs to be that.
Which founder you are
Where you're standing right now, in the words founders like you use.
What Orange would do
The engagement that fits, and what you'd walk away with.
What standing still costs
A directional range for the next twelve months, with the maths shown.
Two founders. One studio.
We're a cultural branding studio for founders building their own tables. Twenty years across fintech, healthcare, education, consumer goods and non-profit, with a sweet spot for category-first companies creating new markets, not chasing old ones.
Find out how we can help.


Four short steps, about four minutes.
What's keeping you up at night?
Pick as many as are true. Most founders sit in two or three at once.
Pick at least one to continue.
Which of these do you recognise?
The specific ones. If a line makes you slightly uncomfortable, that's the one.
Pick at least one moment to continue.
What’s your current context?
This is how we match you to the founders we work with. Choose the closest fit.
Answer each question to continue.
A few rough numbers.
Bands are fine. We use them to size what the moments you named are likely costing over the next twelve months. Nothing leaves this page unless you send it.
Answer each question to see your result.
Start the first call where you are.

Alessandra and Tola read every brief before the call.Add your details and we'll turn this into a short brief. Send it ahead and we'll read it before we speak, so the conversation starts somewhere useful.
hello@orangebymarmalade.com