connecting the dots between culture, content, community, and commerce.

A creative agency, powered by Marmalade, helping brands and agencies tap into the cultural wonders of Africa and develop a successful mainstream presence without pandering to traditional marketing practices.

IT’S NOT COLOUR, IT’S CULTURE.

At Orange, we believe that cultural diversity is the key to unlocking business success in today's global economy. As African culture continues to flourish in the West, we help our clients broaden their audience, tap into new consumer markets, and align with a shifting cultural zeitgeist.

With our expertise in influencer marketing, content creation, and relational marketing techniques, Orange is your go-to agency for unlocking new revenue streams and building long-term consumer loyalty. So why wait? Take an audacious dive into the cultural wonders of Africa with Orange.

deeper connection with audiences

At Orange, we know that effective marketing is all about connecting with your audience on a deeper level. That's why we focus on building meaningful relationships with Gen Z and Millennial audiences, fostering interactions, encouraging word-of-mouth promotion, and most importantly, building communities.

THIS IS how WE DO it

Whether you're a major player or a niche brand with strong community credentials, Orange can help you grow your fan base, secure new markets, and dramatically drive revenue. With our expertise in tapping into the cultural wonders of Africa, we can help you stay ahead of the curve and stand out in a crowded marketplace.

Our Services

Our team of experienced creatives, strategists, and marketers works tirelessly to create content that grabs attention, aligns with trends, and fosters long-term consumer loyalty.

By harnessing the power of technology-driven data and relational marketing techniques, we create campaigns with multigenerational appeal that connect your brand with audiences that have been otherwise out of reach.

  • Through targeted research, insight and popular culture intel, we will deliver credible cultural positioning, sales optimised marketing strategies and outline an activity roadmap. Services include; Social Media Strategy, Creative Campaigns, Brand Strategy, Influencer Strategy

  • We give life to your brand messages and realise stories through audio, visual, written media, IRL events and virtual experiences. We use content to blend cultures, experiences and perspectives. Services include; Photography, Videography, Graphic Design, Motion Graphics, Events & Activations

  • We nurture a collective of creators, influencers, digital media partners, brands and talent, which we will strategically leverage to put your brand’s key messages in front of target audiences. Services include; Influencer Marketing, UGC Content, Brand Partnerships, Social Media Ads etc.

CONTACT US

CONTACT US

So why wait? Contact us today and take an audacious dive into the cultural wonders of Africa. With our help, you can broaden your audience, tap into new consumer markets, and align with a shifting cultural zeitgeist.

Let's make your brand the next big thing!